Influencer & Brand Strategy

Building authentic partnerships and scalable social systems that drive growth, trust, and long-term brand equity.

I design influencer and brand strategies that balance creativity with performance—ensuring every partnership, campaign, and piece of content aligns with business goals while remaining culturally relevant and audience-first.

HOW I APPROACH STRATEGY

Discovery & Alignment

  • Brand voice & positioning analysis

  • Audience and platform behavior research

  • Competitive landscape review

Why it matters:
Every strategy starts with clarity—so content and creators feel intentional, not random.

INFLUENCER PROGRAM FRAMEWORK

What I Build for Brands

  • Gifting & seeding programs

  • Affiliate and commission-based partnerships

  • Long-term ambassador programs

  • Campaign-specific creator activations

  • UGC sourcing for paid and organic use

  • Influencer performance reporting

METRICS I CARE ABOUT

How I Measure Success

Awareness & Engagement

  • Engagement rate

  • Saves & shares

  • Video completion rate

  • Audience growth

Influencer Campaign Timeline

Week 1
Creator outreach & gifting

Week 2
Content creation window

Week 3
Posting + community engagement

Week 4
Performance review & optimization

Creator Ecosystem Design

  • Micro vs. macro influencer evaluation

  • Long-term ambassadors vs. campaign-based creators

  • Values and aesthetic alignment

Why it matters:
The right creators feel like an extension of the brand, not an ad placement.

Brand & Creator Health

  • Creator retention

  • Content reusability

  • Community sentiment

  • Long-term performance trends

Influencer Campaign Mood board (MOCK CAMPAIGN)

Influencer Campaign Brief

Brand Overview
A modern lifestyle brand focused on intentional living, quality products, and community-driven storytelling.

Campaign Objective
Increase brand awareness and generate authentic short-form video content that builds trust and social proof.

Target Platforms
TikTok & Instagram Reels

Deliverables

  • 1–2 short-form videos (15–45 seconds)

  • Optional Instagram Stories

    Creative Direction

  • Natural lighting

    1. Lifestyle or routine-based storytelling

    2. Conversational, authentic tone

Performance & Optimization

  • Content testing and iteration

  • Engagement and conversion tracking

  • Ongoing optimization based on results

Why it matters:
Strategy should evolve alongside audience behavior and platform shifts.

Do’s

  • Share your honest experience

  • Speak naturally to your audience

  • Focus on storytelling over selling

Don’ts

  • Overly scripted messaging

  • Heavy promotional language

  • Visible brand comparison

Usage Rights
Brand may repost content organically with creator credit.

Timeline
Content due within 10–14 days of product receipt.