Objective:
Increase brand awareness and engagement while maintaining a refined luxury aesthetic and credibility within the professional hair community.

Strategy:

• Shifted content toward tutorial-led, education-first video

• Built an influencer and stylist ecosystem rooted in professional trust

• Balanced trend participation with timeless visual storytelling

Objective:
Communicate the real-world impact of school bond projects and community initiatives to public stakeholders.

Strategy:

• Developed video and photo storytelling campaigns

• Supported experiential marketing through events

• Integrated research and analytics into outreach efforts

Objective:
Launch a cohesive, influencer-led social presence for a modern lifestyle brand.

Strategy:

• Defined content pillars: lifestyle, education, community

• Identified aligned micro-creators

• Built repeatable short-form video formats

Projected Metrics:

• 15–20% MoM engagement growth

• 30 pieces of influencer-generated content per month

• Consistent save/share growth on Reels & TikTok

Metrics

• +5,000 Instagram followers in 3 months

• +42% increase in average post engagement

• Tutorial Reels outperformed static posts by 2x

• Influencer content generated the highest saves and shares